SAFE & RESPONSIBLE AI

Artificial Intelligence (AI) is a core pillar of IAS’s long-term strategy, as it enables us to bring new insights to our customers and partners by analyzing data at a scale not previously possible. IAS has developed a digital advertising platform powered by AI and machine learning (ML) that captures up to 280 billion interactions daily from around the globe. 

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ISO/IEC 42001 (International Organization for Standardization / International Electrotechnical Commission)

SO/IEC 42001:2023 is an international standard developed by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) for establishing, implementing, maintaining, and continually improving an Artificial Intelligence Management System (AIMS) within organizations. It is the world’s first international standard focused on AI management systems. ISO/IEC 42001 includes requirements covering a broad range of topics relevant to AIMS, including organizational strategy and AI governance, AI risk management, data privacy, responsible AI system development and deployment practices, and data quality monitoring—as well as human rights, fairness and other ethical considerations, environmental impact, and human oversight of AI systems.

TRUSTe Responsible AI Certification

Launched in 2024 and based on leading AI governance frameworks, the TRUSTe Responsible AI Certification demonstrates that the deployment and use of AI systems are aligned with the principles of fairness, security, and transparency. Issued through the TrustArc Responsible AI Program, this certification assesses and, where eligible, certifies organizational practices against defined criteria, helping organizations demonstrate responsible AI system deployment.

AIMS (Artificial Intelligence Management Systems) Statement of Applicability

Our AIMS Statement of Applicability outlines how we govern the development and use of AI in accordance with established responsible AI principles—through clearly defined controls, implementation practices, and oversight mechanisms. For access to the full statement, request the document below.

Our Perspective on the Use of AI

IAS leverages AI for prediction, decisioning, protection, and targeting, and infuses the power of AI and ML into all aspects of our products. We operate by a set of guiding principles to ensure we use AI responsibly and do not create unintended impacts to our business processes or for the general public.

Additionally, safe and responsible use of AI at IAS includes:

Rigorous Testing

Our IT change management process is compliant with global standards, and we routinely test our AI systems before and after deployment to ensure they are functioning as intended.

Human Control

While automation is a fundamental benefit of AI, our systems do not function independently of human oversight. Our Data Scientists continually monitor input data quality and system outputs and have the authority and responsibility to intervene if necessary.

Data Correction

In addition to our internal quality assurance processes, we work with trusted partners who help us detect errors or anomalies in the data that necessitate human review.

To learn more about IAS's AI principles, navigate here.