COMPLIANCE
At IAS, we’re committed to the highest standards of compliance, backed by industry-leading certifications and accreditations that ensure transparency, security, and trust.
BUILDING TRUST THROUGH GLOBAL COMPLIANCE
At IAS, compliance is foundational to how we operate. We adhere to global regulatory requirements and industry best practices to protect our partners and drive trust across the digital advertising ecosystem. Our commitment ensures that our solutions meet the highest standards for data privacy, security, and business integrity. To learn more about our Environmental, Social, and Governance (ESG) initiatives — and to access our latest Responsibility Report — please visit our ESG Portal.
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Media Rating Council (MRC)
IAS is proud to maintain Media Rating Council (MRC) accreditations across a range of products, underscoring our commitment to delivering trusted, transparent media quality measurement. We continue to work closely with the MRC to uphold the highest industry standards. The MRC is a nonprofit industry organization that establishes and enforces rigorous standards for media measurement. Through a thorough auditing process, the MRC ensures that accredited services deliver valid, reliable, and effective measurement solutions.
Below is a list of IAS products currently accredited by the MRC:
Core Ad Verification Service
| Tracked Ads: Display |
D, MW, MA |
| Tracked Ads: Video |
D, MW, MA, CTV |
| Rendered Ad Impressions: Display |
D, MW, MA |
| Rendered Ad Impressions: Video |
D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display |
D, MW, MA |
| Viewable Ad Impressions and Viewability: Video |
D, MW, MA, CTV |
| Ad Verification Processes (Property-level) |
D, MW |
| Sophisticated Invalid Traffic Detection/Filtration |
D, MW, MA , CTV |
| SSAI Video Metrics |
D, MW, MA, CTV |
| *CTV accreditation applies to certified traffic only |
|
| Rendered Ad Impressions: Display |
D, MW, MA |
| Rendered Ad Impressions: Video |
D, MW, MA |
| Viewable Ad Impressions and Viewability: Display |
D, MW, MA |
| Viewable Ad Impressions and Viewability: Video |
D, MW, MA, |
| *Accredited metrics are specific to Facebook placements audited for 1st party measurement | |
Google ADH (YouTube)
| Rendered Ad Impressions: Video |
D, MW, MA |
| Viewable Ad Impressions and Viewability: Video |
D, MW, MA |
| *Data from Google Ads, DV360 and YouTube Reserve services. Placements include
YouTube Skippable in-stream, non-skippable in-stream, standard in-stream, in-stream
select and bumper ads | |
Trustworthy Accountability Group (TAG)
IAS is 1 of 34 companies to have Trustworthy Accountability Group (TAG) Platinum Status. TAG is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, sharing of threat intelligence, promoting brand safety and enabling transparency by connecting industry leaders, analyzing threats, and sharing best practices worldwide.
Audit Bureau of Circulations (ABC)
IAS viewability solutions are independently audited by the Audit Bureau of Circulations (ABC) in the UK. ABC is a non-profit organization owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. Access registry here.
For more information, visit integralads.com.