BUILDING TRUST THROUGH GLOBAL COMPLIANCE

At IAS, compliance is foundational to how we operate. We adhere to global regulatory requirements and industry best practices to protect our partners and drive trust across the digital advertising ecosystem. Our commitment ensures that our solutions meet the highest standards for data privacy, security, and business integrity. To learn more about our Environmental, Social, and Governance (ESG) initiatives — and to access our latest Responsibility Report — please visit our ESG Portal.

Media Rating Council (MRC)

IAS is proud to maintain Media Rating Council (MRC) accreditations across a range of products, underscoring our commitment to delivering trusted, transparent media quality measurement. We continue to work closely with the MRC to uphold the highest industry standards. The MRC is a nonprofit industry organization that establishes and enforces rigorous standards for media measurement. Through a thorough auditing process, the MRC ensures that accredited services deliver valid, reliable, and effective measurement solutions.

Below is a list of IAS products currently accredited by the MRC:

Core Ad Verification Service

Facebook

Google ADH (YouTube)

Amazon DSP

Trustworthy Accountability Group (TAG)

IAS is 1 of 34 companies to have Trustworthy Accountability Group (TAG) Platinum Status. TAG is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, sharing of threat intelligence, promoting brand safety and enabling transparency by connecting industry leaders, analyzing threats, and sharing best practices worldwide.

Alliance for Audited Media (AAM)

The Alliance for Audited Media works alongside the media and advertising industry to establish standards that can be verified independently, ensuring the legitimacy of the businesses that drive media's progress. AAM also provides verification for compliance programs including brand safety, privacy, sustainability and tech assurance. AAM reviews Integral Ad Science’s policies, processes, and controls for compliance to TAG’s Brand Safety and Anti-Piracy standards in accordance with the TAG Brand Safety Certified Guidelines and TAG Independent Validation Best Practices. AAM also audits and certifies Integral Ad Science for Ethical AI.

Joint Industry Committee for Digital Advertising Quality (JICDAQ)

JICDAQ certification was established by the Joint Industry Committee for Digital Advertising Quality (JICDAQ) to improve the quality of digital advertising in Japan. It focuses on ensuring brand safety and preventing invalid traffic (ad fraud) in digital advertising. JICDAQ certification helps build trust and transparency in the Japanese digital advertising market, benefiting both advertisers and consumers. IAS is JICDAQ certified for brand safety and ad fraud.